AI Avatar Sales Teams

AI in Sales: From Livestream Bots to Smarter Service

AI is transforming how sales happen, not just behind the scenes, but live, in front of customers.

• AI sales reps: In Asia, brands like Brother Printers are deploying AI-powered livestream hosts to sell products 24/7. Trained on product knowledge and prompts, these AI avatars keep selling while humans sleep
• The human edge remains: AI can drive scale, but research shows humans still generate 3–5× stronger returns, they just can’t be “on” all the time
• Next-gen service: Customers increasingly expect more than a static FAQ or clunky chatbot. Without intuitive, conversational AI to handle queries, brands risk looking outdated fast

The shift is clear: AI isn’t just automating sales, it’s reshaping expectations. From round-the-clock digital salespeople to smarter customer service, the pressure is on brands to keep pace.

Horizons is watching closely, because what feels futuristic today will soon be the baseline for tomorrow’s commerce.