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Google plans ads in Gemini as AI drives up search CPCs, WARC warns on over-optimisation, and YouTube tests image carousels in Shorts.

AI search, zero-click results and dark sharing are reshaping the B2B SaaS buyer journey. What senior marketers need to rethink for 2026.

Brands play safe on creative, ads enter AI chatbots, and Uber opens up mobility data for advertisers. What it means for media planning.

Programmatic ads are moving into AI chatbots. Here’s how publishers and brands can monetise conversational AI and regain control.

Discover how brands use AI for visibility, smarter planning and faster insight to gain a competitive edge. Explore the highlights from Altair Inspires.

American Eagle grows on authenticity, ASA bans major brands for greenwashing, and Burberry rebounds with a heritage-led strategy.

How synthetic audiences will reshape research in 2026, faster insights, smarter testing and the vital role of human judgement.

Gen Z drives social commerce, TikTok Shop attracts major brands, and AI shopping tools reshape holiday retail behaviour.

How new privacy rules, shrinking cookies and stronger browser controls are reshaping data, targeting and planning for UK marketers.

ITV’s Live Addressable+ brings data-driven targeting to live TV. Learn how addressable linear transforms planning, reach and efficiency for marketers.

Brands shift to longer ads, Q4 social automation risks creative fatigue, and Channel 4 launches a free AI TV-ad tool following ITV.

Meta’s Andromeda reshapes targeting, boosts automation, and increases brand dependency. Learn what it means for marketers and creative control.