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Stay ahead: LinkedIn launches its vertical video feed, TikTok pivots to search-led payouts, and Google rolls out the March 2026 Core Update.
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Stay ahead: LinkedIn launches its vertical video feed, TikTok pivots to search-led payouts, and Google rolls out the March 2026 Core Update.

Key takeaways from Ticketing Professionals: AI mindset, data vs insight, and how cultural sectors must evolve to keep pace.
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Stay ahead in 2026: Why Instagram favours DMs, the rise of the AI messaging trust crisis, and LinkedIn’s most in-demand marketing skills revealed.

Explore how AI is changing search behaviour, from single queries to conversations, reshaping discovery, decision-making and marketing.
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Explore how culture audiences are shifting from events to experiences, driven by value, mindset and changing behaviour in 2026.
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Explore how Gen Z is reshaping media, social and marketing, from fragmentation and communities to authenticity and behaviour change.
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DOOH gains momentum, Meta faces industry pushback, and Ulta bets on TikTok Shop as social commerce reshapes retail strategy.

Altair congratulates the M&H Awards 2026 shortlisted organisations and celebrates the museums, galleries and heritage sector we are proud to support

How visitor behaviour across arts, heritage and tourism has evolved over five years — from digital discovery to new audience expectations.

AI adoption is changing how people search, discover brands and make decisions. What marketers must understand to stay visible.
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AI content saturation drives authenticity, brands rethink ATL investment, and gaming audiences become key media channels.
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Gucci’s AI ad backlash, Roku’s CTV dominance, and boards putting marketing capex under tougher scrutiny.
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