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Explore Amazon’s DSP challenge, 2025 ad-tech trends and UK marketing budgets growth from the IPA Q3 2025 report.

Learn how to get the best from Google Performance Max — data, creative, and lead quality best practices for 2025 and beyond.

BBC and ITV challenge YouTube, marketers rediscover reach, and UK regulators tighten controls on Google’s market power.

Meta now uses AI chat data for ads, a sign of how ChatGPT, Gemini and others may soon monetise our AI conversations.

This week: YouTube’s new Brand Pulse insights, Meta’s AI chat ads, and vertical image assets in Google Performance Max campaigns.

AI makes marketing faster but risks creative sameness. Learn how human insight and originality keep brands distinct in an automated world.

Weekly media intel: Reddit’s agency hire, Meta’s Reels push, and pressure on Big Tech for fairer, clearer ad auctions.

ITV’s new AI tool lets SMEs create TV ads in seconds. A breakthrough for accessibility, but will creativity be lost in automation?

AI will shape our future, but it’s endorphins, laughter, and human connection that fuel creativity, balance, and true innovation.

OpenAI moves into ads and e-commerce. Discover how ChatGPT is reshaping search, shopping and marketing strategy. Stay ahead with Altair insights.

Altair launched Come Alive with a digital-first strategy that combined bold brand campaigns and performance optimisation to drive rapid sales growth.