Blog

Gen Z drives social commerce, TikTok Shop attracts major brands, and AI shopping tools reshape holiday retail behaviour.

How new privacy rules, shrinking cookies and stronger browser controls are reshaping data, targeting and planning for UK marketers.

Brands shift to longer ads, Q4 social automation risks creative fatigue, and Channel 4 launches a free AI TV-ad tool following ITV.

ITV’s Live Addressable+ brings data-driven targeting to live TV. Learn how addressable linear transforms planning, reach and efficiency for marketers.

Reddit adds interactive ads, Amazon’s layoffs show AI reshaping marketing, and TikTok launches Search Ads Boost for keyword-led performance.

Meta’s Andromeda reshapes targeting, boosts automation, and increases brand dependency. Learn what it means for marketers and creative control.

How AI reshapes ad power, retail media goes full-funnel, and marketers race to close the AI skills gap. Smart insights for modern media leaders.

Discover how Altair’s AI-driven MMM makes data-led, cross-channel planning accessible for every advertiser.

Explore Amazon’s DSP challenge, 2025 ad-tech trends and UK marketing budgets growth from the IPA Q3 2025 report.

Learn how to get the best from Google Performance Max — data, creative, and lead quality best practices for 2025 and beyond.

BBC and ITV challenge YouTube, marketers rediscover reach, and UK regulators tighten controls on Google’s market power.

Meta now uses AI chat data for ads, a sign of how ChatGPT, Gemini and others may soon monetise our AI conversations.