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Google Ads introduces new budget controls, Channel 4 challenges short-term metrics, and UK marketing budgets reach their highest growth in two years.

Six lessons from Semrush Spotlight 2026 on AI, brand discovery and why audience insight, creativity and effective media planning matter more than ever

TikTok expands its ad network, Meta pushes AI-powered commerce and new research reveals how advertising awareness drives brand consideration.

AI assistants are changing how we search, discover and buy. What could this mean for websites, advertising, brands and customer discovery?

ACE’s new NPO guidance puts audiences in focus. Why cultural organisations should build evidence, tackle digital poverty and plan for 2033.

Discover the latest marketing shifts: perceived value beats price, Google tests AI ad summaries, and Reddit daily users surge past 130 million.

Master late August 2026 marketing shifts: OpenAI expands ChatGPT ads across Europe, Google sets PMax video AI rules, and B2B buyers shift to AEO.

New research reveals how UK families plan cultural days out, what drives bookings and the growing role of AI in choosing where to go.

AI agents are changing digital marketing, from AI search visibility and publisher licensing to conversational commerce and conversions.

Master late July 2026 shifts: Time serves ads to AI crawlers, Google Ads restores Target CPA labels, and Search Console opens social tracking.

Master early July 2026 shifts: Google tracks social links in Search Console, UK retail media hits £3.8B, and Dark Social drives 72% of B2B shares.

Learn what Retail Media Networks are, why they’re growing rapidly and how UK marketers can use RMNs to reach and measure audiences better.