Blog

OpenAI moves into ads and e-commerce. Discover how ChatGPT is reshaping search, shopping and marketing strategy. Stay ahead with Altair insights.

AI will shape our future, but it’s endorphins, laughter, and human connection that fuel creativity, balance, and true innovation.

Discover how WhatsApp Channels & Communities can give brands first mover advantage, boost engagement, and build lasting loyalty.

Explore how out-of–home advertising is evolving — fusing high reach with precise targeting, measurable outcomes, and bold creative impact.

Discover how cultural streaming is reshaping theatre, opera & arts — connecting with younger audiences through digital platforms.

Explore how B2B marketing is evolving in 2025 — from AI adoption to tighter budgets and emerging strategies that unlock growth and efficiency.