Blog

DOOH gains momentum, Meta faces industry pushback, and Ulta bets on TikTok Shop as social commerce reshapes retail strategy.

Altair congratulates the M&H Awards 2026 shortlisted organisations and celebrates the museums, galleries and heritage sector we are proud to support

AI content saturation drives authenticity, brands rethink ATL investment, and gaming audiences become key media channels.

Gucci’s AI ad backlash, Roku’s CTV dominance, and boards putting marketing capex under tougher scrutiny.

Short-term metrics skew budgets. Brand and retention drive compounding growth, lower CAC and stronger long-term profits.

ISBA challenges proprietary media, Unilever rethinks big ads, and AI interfaces open new contextual ad formats.

How niche creators shape long-term behaviour by building habits inside communities, not just driving short-term attention.

New OOH measurement launches, Gen Z trusts influencers over brands, and AI reshapes media effectiveness models.

In a world optimised for speed, museums are redesigning calm. Why experience quality — not spectacle — is the real battleground.

Anthropic’s ad-free AI stance, the push to rethink measurement, and how virtual product placement is reshaping video advertising.

Display media isn’t broken, it’s mismeasured. Why we should treat display like digital out-of-home, not a last-click performance channel.

YouTube exits BARB, Meta trials premium subscriptions, and premium video fragmentation reshapes how brands buy streaming inventory.