Factory International – Launch & Growth Partner

Factory International is Manchester’s landmark new cultural venue, home to the Manchester International Festival and a year-round programme of music, theatre, art, and performance. Its opening marked a defining moment for the city’s cultural landscape with a bold, flexible space created to host everything from intimate shows to large-scale, boundary-pushing spectacles.

Altair worked with Factory International as its media and marketing partner during their pivotal launch and we now support through their exciting growth period. From driving audiences to headline events, productions, and exhibitions, to sparking curiosity among first-time visitors and strengthening loyalty with returning audiences, our campaigns are designed to help Factory International grow quickly and confidently. By combining deep audience insight with innovative, cutting edge media planning, we’re supporting Factory International in establishing itself not just as a venue, but as a cultural force for Manchester and beyond.