Vollebak – Global OOH & Digital Growth
Vollebak is one of the world’s most innovative clothing brands, creating future-facing garments that fuse design, science and technology. With a cult following, the brand needed to scale awareness globally while keeping its disruptive edge.
Altair supported Vollebak with high-impact OOH campaigns in iconic locations, creating true ‘wow’ moments from Times Square in New York to Cape Canaveral, Berlin and Sydney. These placements were precision-timed to coincide with time-sensitive product launches, ensuring maximum cultural cut-through. Alongside this, we helped Vollebak establish its own search and social foundations, setting up digital campaigns that the brand could take in-house for long-term growth. By combining spectacular global OOH with performance-ready digital strategy, we gave Vollebak the tools and visibility to scale while staying true to its challenger DNA.
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