AI Avatars

AI avatars are moving from sci-fi concept to everyday reality, faster than most expected.

What started as experimental “digital twins” for brands like H&M is rapidly becoming a tool anyone can use.

• From catwalk to keyboard: Models are being cloned into AI versions of themselves, opening new commercial models where rights, royalties and usage all need rethinking .
• No jet lag required: These avatars can front campaigns, star in ads and engage audiences 24/7 without stepping on a plane .
• Beyond brands: Platforms like Meta, TikTok and Snapchat are building tools so individuals can create their own AI persona. That means more privacy, more control, and the possibility of putting yourself out there, without giving all of yourself away .

The ethics are still being written. Diversity, ownership and identity will all be tested. But the acceleration is undeniable: AI avatars are about to reshape how we create, communicate and protect ourselves online.

Horizons is watching this space closely. The speed of change is crazy and we’re only just at the start.