As headline sponsor, we’re proud to support the awards that celebrate the very best in museums, galleries and heritage visitor attractions worldwide.
Altair is an award-winning, independent, global media agency.
We are a recognised media leader and industry innovator delivering regional, national and global campaigns for our clients and are the partner of choice for ambitious brands looking to drive meaningful business results.
Altair was built as a challenger agency. Born from a frustration with bloated, legacy models that serve themselves more than the client. We can deliver real business impact by thinking differently, acting faster and pushing harder.
If you want to:
- Increase attendance
- Diversify your audience
- Improve retention and customer loyalty
We want to talk to you!
We can help you:
Increase revenue
- Ultimately revenue is reliant on attendance. Marketers at museums, galleries and heritage organisations need to implement campaigns that generate footfall and ticket sales.
- Our campaigns have commercial income at their heart. Strategic media planning, efficient budget allocation and integrated multichannel advertising combine to drive sales.
Grow and diversify audiences
- The Arts, Culture and Heritage should appeal to everyone in society. Growing your audience is dependent on identifying and speaking to groups that might not usually visit your venue.
- Our research and targeting helps you reach broader and more representative audiences, especially young, local, Global Ethnic Majority, low-income and access groups, while deepening engagement with current attendees.
Enhance loyalty and grow memberships
- Appealing to new audiences doesn’t mean forgetting about your existing customers!
- We will focus relentlessly on encouraging repeat visits and building long-term relationships, specifically targeting Memberships and loyalty programmes where relevant.
Strengthen Brand
- Brand recognition and values are crucial.
- We can help you elevate and reinforce your positioning as a world-leading cultural institution through high-impact media, storytelling and brand awareness campaigns.
We can help you increase revenue, deepen loyalty and strengthen your brand.
And good luck to all of the amazing brands that have been shortlisted!!
Horizons
Step out of the day to day and join us discussing the most interesting developments in media, marketing and audiences trends.
Find out more hereClient partnerships:
Altair launched Come Alive with a digital-first strategy that combined bold brand campaigns and performance optimisation to drive rapid sales growth.
Altair supports the Fitzwilliam Museum in Cambridge with strategic media planning to guide its transition to paid admission while growing audiences.
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Altair partnered with the Royal Opera House to deliver award-winning media campaigns, driving growth, reach, and engagement across diverse audiences.
Altair manages digital campaigns for The Lowry, driving ticket sales and awareness with hyper-local strategies that balance culture and commerce.
Altair partners with Leeds Playhouse on hyper-local media strategies that drive growth, broaden representation and deliver real community impact.
Altair drives record sales for Cirque du Soleil in the UK with innovative channel planning, creative testing and performance-focused media campaigns.
Altair drives awareness, engagement and record-breaking sales for Somerset House with integrated digital and OOH campaigns across key cultural moments.
Altair partners with the Royal Academy of Arts to drive exhibitions, retail and membership growth through smart, multi-channel media strategies.
Altair partnered with the National Theatre to deliver award-winning multi-channel strategies, driving growth, reach and deeper audience engagement.
Altair partners with the Globe as its full-service media agency, driving cultural reach, commercial growth, and award-winning audience campaigns.
Altair partners with Factory International to drive audiences, spark curiosity, and build loyalty through bold, insight-led media campaigns.
Blog:
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DOOH gains momentum, Meta faces industry pushback, and Ulta bets on TikTok Shop as social commerce reshapes retail strategy.
Altair congratulates the M&H Awards 2026 shortlisted organisations and celebrates the museums, galleries and heritage sector we are proud to support
AI content saturation drives authenticity, brands rethink ATL investment, and gaming audiences become key media channels.
Gucci’s AI ad backlash, Roku’s CTV dominance, and boards putting marketing capex under tougher scrutiny.
Short-term metrics skew budgets. Brand and retention drive compounding growth, lower CAC and stronger long-term profits.
ISBA challenges proprietary media, Unilever rethinks big ads, and AI interfaces open new contextual ad formats.
How niche creators shape long-term behaviour by building habits inside communities, not just driving short-term attention.
New OOH measurement launches, Gen Z trusts influencers over brands, and AI reshapes media effectiveness models.
In a world optimised for speed, museums are redesigning calm. Why experience quality — not spectacle — is the real battleground.
Anthropic’s ad-free AI stance, the push to rethink measurement, and how virtual product placement is reshaping video advertising.