As headline sponsor, we’re proud to support the awards that celebrate the very best in museums, galleries and heritage visitor attractions worldwide.

Altair is an award-winning, independent, global media agency.

We are a recognised media leader and industry innovator delivering regional, national and global campaigns for our clients and are the partner of choice for ambitious brands looking to drive meaningful business results.

Altair was built as a challenger agency. Born from a frustration with bloated, legacy models that serve themselves more than the client. We can deliver real business impact by thinking differently, acting faster and pushing harder.

If you want to:

Increase attendance
Diversify your audience
Improve retention and customer loyalty

We want to talk to you!

We can help you:

Increase revenue

Ultimately revenue is reliant on attendance. Marketers at museums, galleries and heritage organisations need to implement campaigns that generate footfall and ticket sales.
Our campaigns have commercial income at their heart. Strategic media planning, efficient budget allocation and integrated multichannel advertising combine to drive sales.

Grow and diversify audiences

The Arts, Culture and Heritage should appeal to everyone in society. Growing your audience is dependent on identifying and speaking to groups that might not usually visit your venue.
Our research and targeting helps you reach broader and more representative audiences, especially young, local, Global Ethnic Majority, low-income and access groups, while deepening engagement with current attendees.

Enhance loyalty and grow memberships

Appealing to new audiences doesn’t mean forgetting about your existing customers!
We will focus relentlessly on encouraging repeat visits and building long-term relationships, specifically targeting Memberships and loyalty programmes where relevant.

Strengthen Brand

Brand recognition and values are crucial.
We can help you elevate and reinforce your positioning as a world-leading cultural institution through high-impact media, storytelling and brand awareness campaigns.

We can help you increase revenue, deepen loyalty and strengthen your brand.

And good luck to all of the amazing brands that have been shortlisted!!

Horizons

3 Sept 2026

9:30 am

Step out of the day to day and join us discussing the most interesting developments in media, marketing and audiences trends.

Find out more here

Client partnerships:

Our Work, Culture

Come Alive – Digital-First Launch Success

Altair launched Come Alive with a digital-first strategy that combined bold brand campaigns and performance optimisation to drive rapid sales growth.

Our Work, Culture

Fitzwilliam Museum – Guiding a Pivotal Transition

Altair supports the Fitzwilliam Museum in Cambridge with strategic media planning to guide its transition to paid admission while growing audiences.

Our Work, Culture

Royal Opera House – Driving Growth & Reach

Altair partnered with the Royal Opera House to deliver award-winning media campaigns, driving growth, reach, and engagement across diverse audiences.

Our Work, Culture

The Lowry – Balancing Culture & Commerce

Altair manages digital campaigns for The Lowry, driving ticket sales and awareness with hyper-local strategies that balance culture and commerce.

Our Work, Culture

Leeds Playhouse – Driving Growth & Inclusion

Altair partners with Leeds Playhouse on hyper-local media strategies that drive growth, broaden representation and deliver real community impact.

Our Work, Culture

Cirque du Soleil – Driving Sales Momentum

Altair drives record sales for Cirque du Soleil in the UK with innovative channel planning, creative testing and performance-focused media campaigns.

Our Work, Culture

Somerset House – Driving Cultural Engagement

Altair drives awareness, engagement and record-breaking sales for Somerset House with integrated digital and OOH campaigns across key cultural moments.