Royal Opera House – Driving Growth & Reach

The Royal Opera House is a globally renowned cultural landmark, home to The Royal Opera and The Royal Ballet. From Covent Garden to international stages, it showcases extraordinary performances that blend tradition with innovation, while also reaching audiences digitally through streaming and broadcast. Its role is not only to preserve heritage but also to inspire new generations of opera and ballet lovers around the world.

Altair’s work focused on providing full-service media and marketing expertise including planning and buying and strategic guidance. By interrogating audience behaviour and challenging traditional assumptions, we shaped campaigns that unlocked new audiences whilst strengthening loyalty among existing ones. This commercially driven approach delivered measurable growth, broader reach and deeper engagement and was recognised with industry awards for its impact, supporting the Royal Opera House’s mission to make world-class opera and ballet accessible to all.