Shakespeare’s Globe – Driving Reach & Growth

Shakespeare’s Globe is one of the world’s most iconic theatres, celebrating the legacy of Shakespeare while championing bold new work. Based on London’s Bankside, the Globe presents performances in its reconstructed Elizabethan playhouse and candlelit Sam Wanamaker Playhouse, while also reaching international audiences through touring, education, and digital platforms. Alongside its theatre, the Globe sustains itself through a thriving online and physical gift shop, as well as its own streaming service.

Altair support the Globe as their full-service media partner, broadening how audiences could experience its work, whether stepping into the Globe, streaming productions at home, or engaging with the brand through its retail offer. Our campaigns combined audience insight with bold media planning and competitive media buying to spark curiosity, re-energise loyal theatregoers and invite new audiences to discover the Globe. The results strengthened both cultural reach and commercial return, with the work also earning industry recognition for its impact.