WhatsApp From Chat to Commerce

WhatsApp: From Chat to Commerce

WhatsApp is no longer just for messages. It’s fast becoming one of the most powerful platforms for customer engagement and for driving serious revenue.

• Commerce at scale: In India, Tata Cliq uses WhatsApp broadcasts to drive flash sales worth $500k in a single day, with engagement rates above 50%,numbers most CRM teams could only dream of .
• Everyday utility: Even Delhi’s bus network has integrated payments and QR ticketing via WhatsApp, making chaotic journeys smoother with a simple message .
• Reducing cart abandonment: Skullcandy cut abandonment rates by 50–60% by using WhatsApp to re-engage shoppers, proof of its cut-through compared with crowded inboxes .

Right now, WhatsApp still feels like a “clean” channel. Messages are opened, not ignored. But this won’t last forever. The brands moving early are seeing huge results; the challenge will be keeping that edge as usage scales.

Horizons is tracking WhatsApp closely, because the jump from chat to checkout is already happening.