Come Alive – Digital-First Launch Success

Come Alive is a bold new circus spectacular helping to re-energise London’s Earl’s Court. The show launched with the ambition to stand out and thrive in a crowded marketplace. With huge weekly sales targets and the need to establish awareness fast, their brief demanded both creative energy and commercial precision.

Altair delivered a digital-first strategy, applying an Agentic approach to keep activity dynamic, agile and always pushing for more. By combining innovative, brand-building campaigns with hard-nosed performance optimisation, we drove rapid sales while embedding Come Alive as a standout new name in London’s entertainment scene. This blend of brand impact and commercial focus ensured the launch not only hit ambitious targets but also laid strong foundations for long-term growth.