Leeds Playhouse – Driving Growth & Inclusion

Leeds Playhouse is a cornerstone of the city’s cultural life, staging everything from new writing and touring productions to large-scale events. As a theatre deeply embedded in its community, it has set out to diversify its audience and better reflect the rich mix of people who call Leeds home.

Altair provides a full-service, hyper-local partnership with Leeds Playhouse, shaping media planning, buying and strategy to both drive growth and champion inclusivity. Our campaigns focus on broadening representation, reaching under-served audiences, and ensuring the Playhouse truly reflects the city it serves. In our first year we smashed ambitious targets, combining commercial success with genuine community impact and we’re continuing to build on that momentum to secure lasting growth for the Playhouse.