NHS – Behaviour Change for Better Health

The NHS is one of the UK’s most vital institutions, serving communities with a broad range of services that go far beyond hospitals. In South West London, building trust and awareness around these wider services is essential to ensure people feel supported and confident in accessing the right care at the right time.

Altair develops and runs behaviour change campaigns for the NHS across South West London, designed to deepen trust while moving people from awareness to action. Using a mix of OOH, radio and digital, we deliver campaigns that encourage communities to make better use of services such as pharmacies, the NHS app, and seasonal health programmes like flu vaccinations. By combining smart audience insight with locally relevant messaging, we help the NHS strengthen its relationship with local communities and empower people to make informed choices about their health.