Royal Academy of Arts – Driving Growth & Reach
The Royal Academy of Arts (RA) is one of the UK’s most prestigious cultural institutions, showcasing world-class exhibitions while championing artists and architecture. Alongside its gallery programme, the RA sustains itself through a vibrant shop and a thriving membership scheme that helps secure its independence.
Altair leads on the RA’s full service media planning, buying, and strategy, covering exhibitions, membership, and retail. Our remit is not only to maximise performance across these streams, but also to continually uncover and engage new audiences ensuring the RA’s base continues to grow and diversify. By combining audience insight with smart, multi-channel planning and competitive media buying, we help the RA reach beyond its traditional core, deepen loyalty and secure both cultural and commercial impact.
Altair supports the Fitzwilliam Museum in Cambridge with strategic media planning to guide its transition to paid admission while growing audiences.
Altair partners with Factory International to drive audiences, spark curiosity, and build loyalty through bold, insight-led media campaigns.