Somerset House – Driving Cultural Engagement
Somerset House is one of London’s most vibrant cultural spaces, hosting a year-round programme of exhibitions, performances and public events. From free installations to blockbuster seasonal moments, it attracts audiences from across the capital and beyond.
Altair works with Somerset House across all digital channels including Meta, TikTok and Google to drive awareness and engagement for both free and ticketed events. We also deploy tactical OOH activations such as Ad-Bikes to boost visibility, footfall and sales in key moments. This integrated approach has delivered consistent growth across campaigns and helped Somerset House achieve standout results including record breaking ticket sales for its annual Skate campaign.
Altair supports the Fitzwilliam Museum in Cambridge with strategic media planning to guide its transition to paid admission while growing audiences.
Altair partners with the Royal Academy of Arts to drive exhibitions, retail and membership growth through smart, multi-channel media strategies.