Water UK – Campaigns for Behaviour Change

Water UK represents the UK’s water and wastewater companies, playing a vital role in shaping how the public engages with water use and sustainability. With challenges ranging from climate-driven droughts to infrastructure strain and rising bills, Water UK need campaigns that could both inform and shift everyday behaviour.

Altair partners with Water UK on public service campaigns that span the full media mix, from digital-first activations to above-the-line awareness campaigns. Our work has tackled issues from encouraging water saving during periods of scarcity to driving behaviour change around everyday habits, such as flushing wet wipes. We also help support households through times of increased bills with clear, action-focused communication. By combining smart audience targeting with impactful creative strategy, we help Water UK deliver campaigns that protect resources, support communities, and create lasting change.