DHL – Repositioning a Global Leader
DHL is the world’s leading logistics company, moving goods, data and ideas across more than 220 countries. From international shipping to complex supply chain solutions, DHL keeps global business moving at pace and scale.
Altair’s remit was to lift DHL out of the price race and reposition it as the go-to voice in logistics. Through campaigns that spotlighted innovation, sustainability and proven expertise, we helped DHL move beyond cost-led conversations to demonstrate real value. By owning the thought-leadership space, DHL strengthened its position as the trusted partner for businesses navigating the complexities of global trade.
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