FedEx – Beyond Price: Smarter SEO Strategy

FedEx is one of the world’s leading logistics companies, trusted by millions of retailers and consumers to deliver goods quickly and reliably. In a market often dominated by price-led competition, FedEx sought to shift the conversation by highlighting how it meets the diverse needs of different types of retailers.

Altair supported FedEx with an SEO-driven data project designed to reframe how shipping is understood and searched for online. By analysing search behaviours and uncovering the motivations behind retailer shipping needs, we helped FedEx move beyond price-based messaging. For example, we identified that platforms such as Etsy and other craft retailers value beautifully packaged solutions that guarantee items arrive in perfect condition, while other sectors prioritise speed or scale. This insight shaped targeted SEO strategies that unlocked new opportunities, repositioned FedEx as a solutions provider and drove more relevant, higher-value customer engagement.