Crown – Global Paid Search with Local Nuance

Crown is a global brand with business units spanning relocations, data, and storage. Operating across 16 countries, Crown needed a partner who could deliver performance marketing at scale while adapting to the specific challenges and opportunities of each regional market.

Altair manages Crown’s lead-focused Paid Search activity worldwide, working together with regional business units to balance global oversight with local nuance. For Crown Relocations, we operate in a sector that shifts rapidly with global macro events, requiring agile campaigns that can pivot while maintaining a premium position. For Crown’s B2B data and digital art storage business, precision and lead quality are paramount, ensuring every conversion reflects the brand’s standing as a trusted premium provider. By combining global strategy with local execution, we drive the right leads, in the right markets, at the right time.