Driving Business Outcomes with Bold B2B Marketing

Altair is an award winning independent global media agency.

We are a recognised media leader and industry innovator delivering global campaigns for our clients and we are the partner of choice for ambitious brands looking to drive meaningful business results.

Altair was built as a challenger agency. Born from a frustration with bloated, legacy models that serve themselves more than the client. We can deliver real business impact by thinking differently, acting faster and pushing harder.

If you are:

• A business that is pivoting – changing product, audience, positioning or exploring new channels
• A business in transition – rebranding, restructuring or entering new markets
• A scale-up moving from startup to established player

We want to talk to you!

We can help you:

Demonstrate ROI

• We know budgets must be justified.
• Marketers at B2B organisations must demonstrate effectiveness in terms of impact on pipeline and ultimately revenue in order to secure budget for marketing and media campaigns.
• All our campaigns are created to help you exceed your business goals, create pipeline and ultimately generate revenue.

Create content that works

• Your content must cut through.
• Insightful, relevant content is key to B2B marketing but, whether it’s a technical white paper or a short intro video, it must win the competition for attention to be seen by the target audience.
• Our campaigns are data-led, using audience personas and search intent data to connect your content with your target audience in a way that gets noticed.

Deliver next level ABM

• Enterprise sales need a tailored approach.
• B2B lends itself to Account Based Marketing and Cluster Marketing because the customer and their business challenges should always be central to the messaging and relationship development.
• Our campaigns use a blend of contextual targeting, behavioural signals and company-level intelligence to deliver the right message, at the right moment, in the right place.

Leverage technology

• Granular targeting & impact assessment can lead to a step change in results.
• Technology can help with granular targeting and consistent messaging for enterprise sales dependent on multiple touch points throughout the sales cycle, which in turn loops back to demonstrating ROI.
• We work with the best tools, including our proprietary tools, to map out search intent data and plan strategies for smarter, more targeted campaigns.

We can help you deliver genuine impact for your business

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