Superscript – Driving Growth in Insurtech
Superscript is a leading Insurtech company offering flexible, digital-first insurance for SMEs and high-growth businesses. Formerly known as Digital Risks, the company needed to rebrand and relaunch in a way that retained existing customers while building a stronger, more scalable brand for the future.
Altair guided Superscript through the transition from Digital Risks to Superscript, working closely on both the rebrand and the communications strategy to ensure clarity, consistency and impact. We then launched the Superscript brand using a mix of podcasts, social, search and programmatic display, creating awareness and driving acquisition across key business audiences. By combining innovative channels with smart targeting, we helped Superscript establish itself as a fresh, credible player in the insurance market, setting the stage for long-term growth.
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