WRAP – National Campaigns for Sustainability
WRAP (Waste and Resources Action Programme) leads the UK’s efforts to accelerate the move towards a circular economy, with the Recycle Now brand at the heart of its public engagement. From tackling plastic waste to improving everyday recycling habits, WRAP plays a central role in shifting national behaviour towards more sustainable choices.
Altair partners with WRAP to deliver behaviour change campaigns that reach audiences across the full media mix — from awareness-driving channels like Radio and OOH through to digital performance campaigns. Our work spans specific product-focused initiatives, such as encouraging people to recycle more bathroom plastics, to major national moments like Recycle Week, designed to shift self-awareness and drive lasting change. By combining smart targeting with inspiring creative delivery, we help WRAP turn sustainability goals into tangible actions, moving the UK closer to a culture of everyday recycling.
Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.
Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.