Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Discover the latest marketing shifts: perceived value beats price, Google tests AI ad summaries, and Reddit daily users surge past 130 million.

Master late August 2026 marketing shifts: OpenAI expands ChatGPT ads across Europe, Google sets PMax video AI rules, and B2B buyers shift to AEO.

New research reveals how UK families plan cultural days out, what drives bookings and the growing role of AI in choosing where to go.

AI agents are changing digital marketing, from AI search visibility and publisher licensing to conversational commerce and conversions.

Master late July 2026 shifts: Time serves ads to AI crawlers, Google Ads restores Target CPA labels, and Search Console opens social tracking.

Master early July 2026 shifts: Google tracks social links in Search Console, UK retail media hits £3.8B, and Dark Social drives 72% of B2B shares.

Learn what Retail Media Networks are, why they’re growing rapidly and how UK marketers can use RMNs to reach and measure audiences better.

Discover July 2026's core marketing shifts: Google tests UI match badges, IAB reveals logo view costs, and YouTube deploys automated AI labels.

Discover why AI’s biggest impact isn’t faster marketing, but transforming reporting meetings into smarter, human-led decision sessions.

Discover June 2026's structural marketing updates: GA4 launches native AI tracking, 94% of B2B buyers vet via AI, and Meta deploys user prompters.