Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Discover why Dark Social shares hit 75%, how "Ugly Ads" beat studio creative, and why founder-led content is 2026's biggest B2B growth lever.

Learn how to build synthetic audiences using ChatGPT to interrogate audience data, test campaigns and uncover deeper insights.

Stay ahead in 2026: Discover the shift to creator retainers, Google’s new conversational "Ask Maps," and why quality beats volume in content strategy.

Consumers are embracing “Micro-Escapes”. What this shift means for culture, media planning and modern brand strategy.

Master 2026 trends: LinkedIn's AI search changes B2B, Instagram’s comment editing update, and Pinterest’s spring micro-escapes trend.

Our take on why culture and marketing are undervalued and how better measurement could unlock long-term growth and impact.

Stay informed: Instagram tests the standalone ‘Instants’ app, Google brings Personal Intelligence to Chrome, and Meta overhauls its attribution.

From B2B to B2C, buyers choose early. Learn how to get on the day one list and become far more likely to be chosen.

Master the 2026 shifts: LinkedIn’s vertical video gold rush, why Information Gain is the new SEO gold, and Google’s Zero-Click "Closed Commerce Loop."

Reddit’s rapid ad growth, AI visibility and full-funnel tools are turning community conversations into a powerful commerce channel.