Brave Behaviour Change

Brave Behaviour Change - Client partnerships:

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.
Relevant research and opinions:
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Stay informed: Instagram tests the standalone ‘Instants’ app, Google brings Personal Intelligence to Chrome, and Meta overhauls its attribution.
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From B2B to B2C, buyers choose early. Learn how to get on the day one list and become far more likely to be chosen.
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Master the 2026 shifts: LinkedIn’s vertical video gold rush, why Information Gain is the new SEO gold, and Google’s Zero-Click "Closed Commerce Loop."

Reddit’s rapid ad growth, AI visibility and full-funnel tools are turning community conversations into a powerful commerce channel.
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Stay ahead: LinkedIn launches its vertical video feed, TikTok pivots to search-led payouts, and Google rolls out the March 2026 Core Update.

Key takeaways from Ticketing Professionals: AI mindset, data vs insight, and how cultural sectors must evolve to keep pace.
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Stay ahead in 2026: Why Instagram favours DMs, the rise of the AI messaging trust crisis, and LinkedIn’s most in-demand marketing skills revealed.

Explore how AI is changing search behaviour, from single queries to conversations, reshaping discovery, decision-making and marketing.
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Explore how culture audiences are shifting from events to experiences, driven by value, mindset and changing behaviour in 2026.
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Explore how Gen Z is reshaping media, social and marketing, from fragmentation and communities to authenticity and behaviour change.