Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Shanaz Gulzar reveals how Bradford 2025 challenged perceptions, inspired communities and created a lasting cultural legacy.

Google Ads introduces new budget controls, Channel 4 challenges short-term metrics, and UK marketing budgets reach their highest growth in two years.

Six lessons from Semrush Spotlight 2026 on AI, brand discovery and why audience insight, creativity and effective media planning matter more than ever

TikTok expands its ad network, Meta pushes AI-powered commerce and new research reveals how advertising awareness drives brand consideration.

AI assistants are changing how we search, discover and buy. What could this mean for websites, advertising, brands and customer discovery?

Explore how AI, automation and agentic AI are transforming business, decision-making, marketing and the future of work.

ACE’s new NPO guidance puts audiences in focus. Why cultural organisations should build evidence, tackle digital poverty and plan for 2033.

Discover the latest marketing shifts: perceived value beats price, Google tests AI ad summaries, and Reddit daily users surge past 130 million.

Master late August 2026 marketing shifts: OpenAI expands ChatGPT ads across Europe, Google sets PMax video AI rules, and B2B buyers shift to AEO.

New research reveals how UK families plan cultural days out, what drives bookings and the growing role of AI in choosing where to go.