Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Stay updated on 2026 marketing shifts: Meta’s Andromeda creative targeting engine goes live, LinkedIn B2B cycles shorten, and Google retires DSA.

The UK CMA is pushing Google towards greater AI search transparency. Here’s what it means for SEO, publishers and brands.

With the March updates complete: AI-assisted traffic drives cultural retail conversion, LinkedIn carousel reach leaps, and Google debuts Business Agents.

Discover how Google's Journey-Aware Bidding uses your CRM data to optimise AI search ads for high-value conversions, not just cheap spam leads.

Stay informed: TikTok launches direct travel booking with TikTok Go, Google retires DSA for AI Max, and AI-powered Direct Offers land in Search.

B2B buyers are humans, not algorithms. Discover why leading brands are ditching dry corporate jargon for vibrant consumer-grade storytelling.

Discover why Dark Social shares hit 75%, how "Ugly Ads" beat studio creative, and why founder-led content is 2026's biggest B2B growth lever.

Learn how to build synthetic audiences using ChatGPT to interrogate audience data, test campaigns and uncover deeper insights.

Stay ahead in 2026: Discover the shift to creator retainers, Google’s new conversational "Ask Maps," and why quality beats volume in content strategy.

Consumers are embracing “Micro-Escapes”. What this shift means for culture, media planning and modern brand strategy.