Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Gucci’s AI ad backlash, Roku’s CTV dominance, and boards putting marketing capex under tougher scrutiny.

Short-term metrics skew budgets. Brand and retention drive compounding growth, lower CAC and stronger long-term profits.

ISBA challenges proprietary media, Unilever rethinks big ads, and AI interfaces open new contextual ad formats.

How niche creators shape long-term behaviour by building habits inside communities, not just driving short-term attention.

New OOH measurement launches, Gen Z trusts influencers over brands, and AI reshapes media effectiveness models.

In a world optimised for speed, museums are redesigning calm. Why experience quality — not spectacle — is the real battleground.

Anthropic’s ad-free AI stance, the push to rethink measurement, and how virtual product placement is reshaping video advertising.

Display media isn’t broken, it’s mismeasured. Why we should treat display like digital out-of-home, not a last-click performance channel.

YouTube exits BARB, Meta trials premium subscriptions, and premium video fragmentation reshapes how brands buy streaming inventory.

As YouTube pulls out of BARB reporting, marketers face a renewed challenge: fragmented metrics, weaker accountability and harder AV budget decisions.