Brave Behaviour Change

Altair delivers national campaigns for WRAP and Recycle Now, driving awareness and behaviour change to boost recycling and support a circular economy.

Altair partners with Water UK on national campaigns that drive water saving, shift everyday habits and support communities through behaviour change.

Altair partners with Veolia in London, running hyper-local campaigns that inspire communities to recycle, reduce waste, and live sustainably.

Altair delivers NHS behaviour change campaigns in South West London, building trust and encouraging smarter use of local health services.

Altair supports ReLondon with hyperlocal OOH and digital campaigns, driving recycling, waste reduction and sustainable behaviours across the capital.

Master early July 2026 shifts: Google tracks social links in Search Console, UK retail media hits £3.8B, and Dark Social drives 72% of B2B shares.

Learn what Retail Media Networks are, why they’re growing rapidly and how UK marketers can use RMNs to reach and measure audiences better.

Discover July 2026's core marketing shifts: Google tests UI match badges, IAB reveals logo view costs, and YouTube deploys automated AI labels.

Discover why AI’s biggest impact isn’t faster marketing, but transforming reporting meetings into smarter, human-led decision sessions.

Discover June 2026's structural marketing updates: GA4 launches native AI tracking, 94% of B2B buyers vet via AI, and Meta deploys user prompters.

Starbucks is investing in employee creators and any business should build an employee advocacy programme that drives trust and engagement.

Discover why first-party data, CRM integration and media mix modelling are becoming essential for modern marketing success.

Explore Meta Instance, Meta Forums and the rise of private communities shaping social media, engagement and AI discovery.

Explore Google’s AI-powered ad formats and TikTok’s hyperlocal discovery tools shaping the future of search and visibility.

Explore Google’s Journey-Aware bidding, CRM integration and the rise of zero-click commerce in the latest Horizons insights.