Horizons: The Future of Media, Marketing & AI
The pace of change has never been faster. AI is rewriting the rules of creativity, commerce, and connection and Horizons is here to chart what’s next.
In this edition we dive into the biggest shifts shaping the next 12–18 months:
- AI Avatars: From H&M’s digital twins to DIY virtual personas, avatars are reshaping identity, influence and privacy.
- Meta Advertising: Precision targeting is shrinking — creative agility is now the real differentiator.
- WhatsApp Commerce: From Tata Cliq’s $500k flash sales to Skullcandy’s 60% cart recovery, chat is becoming checkout.
- Google PMAX: Once a black box, PMAX now offers granular transparency while demanding more data than ever.
- AI + Manufacturing: Alibaba’s “sell to make” flips production on its head, with products only manufactured after demand is proven.
- AI + Sales: From livestream bots selling 24/7 to conversational customer service, expectations are rising fast.
- LinkedIn Video: BrandLink is turning LinkedIn into a video-first, B2B-friendly YouTube rival.
The common thread? AI and platforms are accelerating, pushing businesses to rethink creative, data, and how they connect with audiences.
Horizons explores what’s happening now, and what’s coming next.
Check out the snackable content below or listen via your preferred podcast platform:
Horizons Sessions
Request an invite to our next online session
Discover why first-party data, CRM integration and media mix modelling are becoming essential for modern marketing success.
Explore Meta Instance, Meta Forums and the rise of private communities shaping social media, engagement and AI discovery.
Explore Google’s AI-powered ad formats and TikTok’s hyperlocal discovery tools shaping the future of search and visibility.
Explore Google’s Journey-Aware bidding, CRM integration and the rise of zero-click commerce in the latest Horizons insights.
.png?2026-06-18T16:52:44.614Z)
Explore shoppable TV, Connected TV advertising and cross-device measurement. Learn how modern attribution is transforming marketing.
Explore how LinkedIn creators, thought leadership and Connected TV are creating new opportunities for B2B and B2C marketers.
Explore how AI is changing search behaviour, from single queries to conversations, reshaping discovery, decision-making and marketing.
.png?2026-03-20T11:55:27.689Z)
Explore how culture audiences are shifting from events to experiences, driven by value, mindset and changing behaviour in 2026.
.png?2026-03-20T11:24:54.570Z)
Explore how Gen Z is reshaping media, social and marketing, from fragmentation and communities to authenticity and behaviour change.
How visitor behaviour across arts, heritage and tourism has evolved over five years — from digital discovery to new audience expectations.