Horizons: The Future of Media, Marketing & AI
The pace of change has never been faster. AI is rewriting the rules of creativity, commerce, and connection and Horizons is here to chart what’s next.
In this edition we dive into the biggest shifts shaping the next 12–18 months:
- AI Avatars: From H&M’s digital twins to DIY virtual personas, avatars are reshaping identity, influence and privacy.
- Meta Advertising: Precision targeting is shrinking — creative agility is now the real differentiator.
- WhatsApp Commerce: From Tata Cliq’s $500k flash sales to Skullcandy’s 60% cart recovery, chat is becoming checkout.
- Google PMAX: Once a black box, PMAX now offers granular transparency while demanding more data than ever.
- AI + Manufacturing: Alibaba’s “sell to make” flips production on its head, with products only manufactured after demand is proven.
- AI + Sales: From livestream bots selling 24/7 to conversational customer service, expectations are rising fast.
- LinkedIn Video: BrandLink is turning LinkedIn into a video-first, B2B-friendly YouTube rival.
The common thread? AI and platforms are accelerating, pushing businesses to rethink creative, data, and how they connect with audiences.
Horizons explores what’s happening now, and what’s coming next.
Check out the snackable content below or listen via your preferred podcast platform:
Horizons Sessions
Request an invite to our next online session
.svg?2025-09-13T15:07:43.716Z)
WhatsApp is no longer just for messages. It’s fast becoming one of the most powerful platforms for customer engagement and for driving serious revenue.
AI is transforming how sales happen, not just behind the scenes, but live, in front of customers.
AI isn’t just changing media and marketing — it’s beginning to flip the entire manufacturing process.
Performance Max (PMAX) has shifted gears in just a few months. Once a black box, it’s now opening up, giving advertisers a clearer view of what’s working and why.
.png?2025-09-13T14:53:47.365Z)
The rules of Meta advertising are changing fast. Specific audience targeting is shrinking, niche segments are being rolled up, and the platform is pushing advertisers towards broader audiences. That sounds limiting, but it isn’t.
What started as experimental “digital twins” for brands like H&M is rapidly becoming a tool anyone can use.