Digital Ocean – Disruptive UK Market Entry
Digital Ocean is a leading cloud infrastructure provider, built with simplicity and developers at its core. As the company prepared to enter the UK market, it needed to cut through the noise of an already crowded sector and establish instant visibility with its key audience: developers.
Altair worked with Digital Ocean to deliver a high-impact launch campaign across London. We combined station dominations at Old Street and Shoreditch with guerrilla style placements in the surrounding tech hubs ensuring the brand was impossible to ignore in the very heart of the developer community. This bold, disruptive approach gave Digital Ocean a standout introduction to the UK, driving awareness, conversation, and immediate relevance among its target audience.
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