Sage People – Driving SaaS Growth in EMEA

Sage People is Sage’s cloud-based HR and people management solution, created following the merger of Fairsail into the wider Sage brand. Operating across EMEA in a highly competitive SaaS market, Sage People needed to grow visibility, capture demand, and create a scalable strategy to support long-term success.

Altair managed Sage People’s digital marketing across EMEA, spanning SEO, Paid Search, and Paid Social. We guided the brand through complex site migrations, using our proprietary technology platform Focus to pinpoint evergreen content areas Sage People could own — significantly increasing organic visibility and delivering a step-change in lead generation. Alongside campaign delivery, we carried out market research and planning across all business units, providing benchmarks and frameworks that fed into Sage’s global team. This blend of performance marketing, strategic planning, and proprietary tech gave Sage People the visibility, leads, and structure it needed to compete and grow across the region.