Creating Cultural Experiences
Altair is an award-winning, independent, global media agency.
We are a recognised media leader and industry innovator delivering global campaigns for our clients, and are the partner of choice for ambitious brands looking to drive meaningful business results.
Altair was built as a challenger agency. Born from a frustration with bloated, legacy models that serve themselves more than the client. We can deliver real business impact by thinking differently, acting faster and pushing harder.
If you want to:
- Increase attendance
- Diversify your audience
- Improve retention and customer loyalty
We want to talk to you!
We can help you:
Increase revenue
- Ultimately revenue is reliant on attendance. Marketers at Culture organisations need to implement campaigns that generate ticket sales.
- Our campaigns have commercial income at their heart. Strategic media planning, efficient budget allocation and integrated multichannel advertising combine to drive sales.
Grow and diversify audiences
- The Arts should appeal to everyone in society. Growing your audience is dependent on identifying and speaking to groups that might not usually visit your venue.
- Our research and targeting helps you reach broader and more representative audiences, especially young, local, Global Ethnic Majority, low-income and access groups, while deepening engagement with current attendees.
Enhance loyalty and grow memberships
- Appealing to new audiences doesn’t mean forgetting about your existing customers!
- We will focus relentlessly on encouraging repeat visits and building long-term relationships, specifically targeting Memberships and loyalty programmes where relevant.
Strengthen Brand
- Brand recognition and values are crucial.
- We can help you elevate and reinforce your positioning as a world-leading cultural institution through high-impact media, storytelling and brand awareness campaigns.
We can help you increase revenue, deepen loyalty and strengthen your brand.
Creating Cultural Experiences - Client partnerships:
Altair launched Come Alive with a digital-first strategy that combined bold brand campaigns and performance optimisation to drive rapid sales growth.
Altair supports the Fitzwilliam Museum in Cambridge with strategic media planning to guide its transition to paid admission while growing audiences.
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Altair partnered with the Royal Opera House to deliver award-winning media campaigns, driving growth, reach, and engagement across diverse audiences.
Altair manages digital campaigns for The Lowry, driving ticket sales and awareness with hyper-local strategies that balance culture and commerce.
Altair partners with Leeds Playhouse on hyper-local media strategies that drive growth, broaden representation and deliver real community impact.
Altair drives record sales for Cirque du Soleil in the UK with innovative channel planning, creative testing and performance-focused media campaigns.
Altair drives awareness, engagement and record-breaking sales for Somerset House with integrated digital and OOH campaigns across key cultural moments.
Altair partners with the Royal Academy of Arts to drive exhibitions, retail and membership growth through smart, multi-channel media strategies.
Altair partnered with the National Theatre to deliver award-winning multi-channel strategies, driving growth, reach and deeper audience engagement.
Altair partners with the Globe as its full-service media agency, driving cultural reach, commercial growth, and award-winning audience campaigns.
Relevant research and opinions:
Discover how cultural streaming is reshaping theatre, opera & arts — connecting with younger audiences through digital platforms.